The Mechanical Internet

Chappe Tower illustration

Chappe Tower illustration

“Chappe's invention was called – The Telegraph.”

He planned to call his new invention the tachygraphy, meaning ‘fast writer.' But a friend convinced him to call it the telegraph, meaning ‘far writer.’

When Napoleon took power in 1799, he quickly realized the military application of high-speed communications. He ordered new lines constructed from Paris in every direction. In the end over 500 towers connected France's major cities. Other countries followed in France’s footsteps, and lines of towers snaked across Europe, Russia and even northern Africa.

The invention of the electrical telegraph subsequently made the Chappe telegraph obsolete. Today just a couple of the many towers remain … quiet reminders of the world's first high-speed network.

How does a network of mechanical towers apply to ranking your content?

Chappe had the right idea when he created these mechanical telegraph towers. However it was really Napoleon who took the concept even further, making it more strategically effective. By utilizing these network of towers, messages could be tailored to be sent to a specific location, or spread all across the country, even to other countries.

Chappe Telegraph Routes

Chappe Telegraph Routes

Wouldn’t this be a great concept to apply to your content to help your online ranking? I agree, which is why I use a program for this specific purpose called Syndwire, a content aggregation program that connects the majority of your social platforms.

When you are ready to distribute your content “message,” just upload it to Syndwire and send the “signal” across all of your platform “telegraph towers.” Within minutes your content will be sent across your social network. An advantage to Syndwire is that you can link it to a multitude of social accounts, so not only “France” but you can link to “German, Russian and Egyptian” networks too.





This is Damon Nelson, co-creator of VidPenguin. Every Friday afternoon I will be sharing lessons “beyond the story” related to my program and other helpful platforms.


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Beyer, R. (2003). The greatest stories never told: 100 tales from history to astonish, bewilder, & stupefy. New York, New York: HarperCollins.

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