Up Against the Walls

Alesia siege walls

Alesia siege walls

“This was the beginning for one of the most boldly conceived tactics in military history – the double siege wall.”

Caesar's solution was as bold as it was ingenious. He called for his legions to construct a secondary siege wall around the city. While the first wall faced inward, this second one faced outward, encircling his army and shielding it from the outside.

Military history records virtually nothing else like it. Caesar had surrounded an army greater than his own, then found himself surrounded by a second, still larger army. When the Gauls attacked, the Roman troops between the two walls ended up fighting in both directions, against armies that outnumbered them six to one.

Hopeless as it appears, Caesar won this battle, personally leading his reserve forces out of the barriers to strike at a critical moment. He beat the army surrounding him, forcing the surrender of Alesia and the army inside.

That crucial victory brought peace to Gaul. Caesar's reputation, already gleaming, climbed to new heights. And an emperor's throne awaited.

How does using two lines of protection affect how your content is ranked?

Replicated siege wall

Replicated siege wall

Caesar knew he would face an army greater than his, but was caught off-guard by the actual size when enemy reinforcements arrived. Due to these odds, Caesar took every precaution to ensure his men would survive and be effective as possible in the fight.

Imagine Google as the Gauls and you are Caesar in this scenario. Your smaller army consists of social accounts that help rank your content, and like Caesar, you must fortify your soldiers to make sure they last and are effective in your campaign. But how did you build a secondary “siege wall” to protect your core army?

I use Syndwire Buddy, a program that creates generic social media accounts for you to help rank content. These “soldiers” (or “minions” as I like to call them) come with over two dozen social platforms, armed to the teeth in other words. After creating these accounts I start building a linkwheel concept, and these “soldiers” serve as the front lines protecting my core accounts I personally created. These “soldier” accounts take the brunt of the Google’ algorithmic “Gaul” attacks and may fall, but do a great job serving their purpose while they last from my experience.

 

 

 

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Beyer, R. (2005). The greatest war stories never told: 100 tales from military history to astonish, bewilder, & stupefy. New York, New York: Collins.

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